Content strategist
I’m a
advisor
&
helping businesses grow with content.
MISSION
Words matter. But the right words—used at the right time—can change how people see a company, a product, or an idea.
Just Words is my independent consulting practice, where I help founders, marketing leaders, and growing technology companies sharpen their positioning, clarify their message, and build content strategies that actually move the business forward. Whether it's launching a new product, redefining a brand, or untangling a messy narrative across channels, I help teams find the story that's been there all along.
My clients have included companies like Contentful, Braze, Cass.ai, Augmental, CellarTracker, and more, along with founders and early-stage startups navigating their next chapter.
You can also catch me on Substack, where I write about culture and zeitgeisty things at Notes From Lantern House.
CONTACT
SERVICES
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From crafting your tone of voice to building an editorial calendar, I can help you tell your story and distribute it across channels in a design-forward way. In addition to frameworks and strategy, I can also build style guidelines and train teams on how to use them.
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From crafting the right tone of voice to building a brand persona, knowing which path to choose to help your business stand out isn’t always a straightforward path. I lead workshops and build documentation to help companies get this right.
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Getting your messaging and value props right is essential. I can help you ensure your go-to-market strategy is positioned to resonate with your target audience. Additionally, I offer product and feature naming packages.
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Your website and marketing materials are the tip of the spear. Make sure your product’s voice is cohesive at every touchpoint. I can help teams translate their brand voice into effective style guidelines and best practices.
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As an editorial writer or editor with a tech background, I can make complex ideas concise and humanize the technical. From engaging ad copy to long-form content, I’ve got you covered.
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Having a content blueprint in place is just the beginning. I help teams onboard new content practices and offer workshops in content strategy and tone of voice.
Additionally, I offer fractional advising to companies looking to build their content portfolio or train their teams.