Content strategist
I’m a
advisor
&
helping businesses grow with content.
MISSION
Just Words was founded to help companies tell their stories across any channel with clarity and precision. My clients include global brands and entrepreneurs. From content strategy to corporate advising, even if you’re unsure what you need, let’s chat.
Who’s running the show? Hi. I’m Casey Dienel, the enemy of "word salad.” Don’t let the serious headshot fool you: I’m all for breaking style rules if it makes for a better experience.
You can also catch me on Substack, where I write about culture and zeitgeisty things at Notes From Lantern House.
CONTACT
SERVICES
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From crafting your tone of voice to building an editorial calendar, I can help you tell your story and distribute it across channels in a design-forward way. In addition to frameworks and strategy, I can also build style guidelines and train teams on how to use them.
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From crafting the right tone of voice to building a brand persona, knowing which path to choose to help your business stand out isn’t always a straightforward path. I lead workshops and build documentation to help companies get this right.
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Getting your messaging and value props right is essential. I can help you ensure your go-to-market strategy is positioned to resonate with your target audience. Additionally, I offer product and feature naming packages.
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Your website and marketing materials are the tip of the spear. Make sure your product’s voice is cohesive at every touchpoint. I can help teams translate their brand voice into effective style guidelines and best practices.
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As an editorial writer or editor with a tech background, I can make complex ideas concise and humanize the technical. From engaging ad copy to long-form content, I’ve got you covered.
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Having a content blueprint in place is just the beginning. I help teams onboard new content practices and offer workshops in content strategy and tone of voice.
Additionally, I offer fractional advising to companies looking to build their content portfolio or train their teams.